Hi, I’m Laura. I'm a marketer and copywriter.

I work with businesses to translate what they do into creative materials that drive results.

Messaging

Know what you’re building, but not how to explain it? Whether B2B or B2C (or even some combo of the two), I’ll create messaging foundations and resources that your team will actually use, not docs that disappear into a Google Drive folder.

Copywriting

I write clear, compelling copy that respects your audience's time and intelligence. No jargon, no fluff, no walls of text.

  • Websites & landing pages

  • UX copy

  • Pitch & presentation decks

  • Email campaigns

  • Digital & print ads

  • Sales materials & one-pagers

  • Training documentation

  • Compliance materials

  • Video scripts & storyboards

  • eBooks

  • And more

Creative direction

I partner with professional designers to create polished marketing materials that look as good as they read, from pitch decks for investors and one-pagers for sales teams to ads for omni-channel digital campaigns.

Strategic consulting

Sometimes you don't just need someone to write the thing — you need someone to help you figure out what the thing should be in the first place. I consult on:

  • Product launches

  • Ad campaigns

  • Podcasting

  • Social media

  • And more

Special projects

Compliance materials that lawyers like and non-lawyers understand. Training docs that don't feel like homework. Internal comms that people want to open. If you've got an unglamorous project that needs to be done well, I'm your person.

Who I am

I’ve spent 15 years honing my narrative skills across tech, insurance, digital media, and journalism. More about me here.

Currently

  • Accepting new freelance clients

  • Copywriter at Webflow, the AI-native website design & development platform

  • Producer of You Can't Do That, a hockey podcast now in its ninth season

  • Writer of Stuff You Should, an occasional newsletter of recommendations

Previously

  • Marketing projects for companies including Airbnb, Fora, & Blackthorn

  • 6 years leading brand narrative at Policygenius & Zinnia

  • 6 years wrangling shortform video metadata at A+E Networks

  • Bylines at Vulture, Time Out New York, Noisey, and The Hollywood Reporter

  • B.S. in journalism from Ohio University

Who you are

You value clarity over cleverness and want marketing materials that actually drive results. You might be:

  • A founder prepping for investor meetings

  • A sales team drowning in outdated collateral

  • A company with a great product and no idea how to explain it

  • A small marketing team with a tight campaign brief and a deadline

Contact me

To learn more about my rates/process and how I can help your biz, submit the form below or email me at laura@nevernotmedia.com.